top of page
balloons at the three kings parade in marbella

FUN AND FESTIVITIES
Three Kings Parade Marbella

Every year towns and cities across Spain come alive with a magical event that is loved by the locals and tourists, the Three Kings Parade. This event takes place annually on the evening of January 5th, it usually begins in the early evening around 17:00, though exact times can vary slightly each year. As for the route, the Three Kings Parade in Marbella generally goes through the main streets of the town center. It often starts near the Avenida Severo Ochoa and continues through the main street in Marbella, Ricardo Soriano Avenue.

The spectacle of the Three Kings Parade

This beloved tradition, also known as the Three Wise Men Parade, captures the spirit of the holiday season, offering a colorful and joyous spectacle for families to enjoy. Whether you're familiar with it or are hearing about it for the first time, the Three Kings Parade is a must-see event that beautifully combines local culture, history, and festive fun.


From the dazzling floating surfaces to the excited crowds waiting to catch sweets thrown by the "kings" themselves, this parade is an unforgettable experience. If you’re planning to visit Marbella or Estepona in early January, you’re in for a treat! These coastal towns put on especially memorable versions of the Three Kings Parade, full of local charm and excitement. So, if you want to learn more about this vibrant tradition, read on to discover everything you need to know!
 

When and where is the Three Kings Parade in Marbella?

This event takes place annually on the evening of January 5th, it usually begins in the early evening around 17:00, though exact times can vary slightly each year. This is the day before the official Day of the Kings (Día de los Reyes) on January 6th. As for the route, the Three Kings Parade in Marbella generally goes through the main streets of the town center. It often starts near the Avenida Severo Ochoa and continues through key locations such as Ricardo Soriano Avenue, one of Marbella's most prominent roads. The parade sometimes passes by landmarks like Alameda Park and La Plaza de los Naranjos in the Old Town area.

 

The night before, January 5th, is when the real fun begins with the Kings Parade. Towns and cities across the country host these colorful parades where locals dress up as the Three Kings and ride through the streets on elaborately decorated floats. The Three Kings Parade is a joyful event, drawing large crowds who gather to enjoy the music, lights, and excitement as sweets and small gifts are tossed into the crowds. For many children, this parade marks the highlight of the holiday season, as they eagerly wait for the kings to pass by and bring them their presents. In Marbella and Estepona, the Three Kings Parade is especially popular, attracting both residents and visitors from all over the region. These parades are known for their vibrant energy and elaborate displays, making them two of the top destinations for experiencing the event.

History and meaning of the Three Kings Parade

The Three Kings Parade, known as *Cabalgata de los Reyes Magos* in Spanish, is a deeply rooted tradition that stems from the biblical story of the Three Wise Men. According to Christian tradition, the Three Kings (Melchior, Gaspar, and Balthazar) traveled from distant lands to offer gifts of gold, frankincense, and myrrh to the newborn Jesus. On January 6th, also known as *Día de los Reyes* (Day of the Kings), Spanish families celebrate the arrival of the kings, making it one of the most important holidays in Spain.
 

What to expect at the Three Kings Parade

The Three Kings Parade in Marbella is a stunning event that attracts thousands of people each year. Known for its vibrant atmosphere, the parade takes over the town with lively music, dazzling lights, and, of course, the Three Kings themselves. The event kicks off in the early evening, usually around 17:00, when the streets fill with eager spectators. The parade route winds through the heart of Marbella, passing by the highlights of Marbella and its charming streets.


What makes the Three Kings Parade in Marbella stand out is the level of creativity and detail that goes into the floats and costumes. Each float tells its own little story, often reflecting different themes from local culture or history, while maintaining the overarching holiday spirit. It’s not just the kings who ride on the floats either; you’ll see a variety of characters from the nativity, festive animals, and even dancers, all contributing to the amazing atmosphere.

​

Tips for enjoying the Three Kings Day Parade in Marbella

If you’re planning to attend the Three Kings Parade in Marbella or Estepona, there are a few tips that can help you make the most of the experience. First and foremost, arrive early! These parades are extremely popular, and the best viewing spots tend to fill up quickly. Arriving an hour or two before the parade starts will ensure that you get a good view of the floats as they pass by.

 

Secondly, don’t forget to bring a bag if you have kids. Collecting sweets is one of the main attractions for children, and having a bag ready will make it easier for them to gather their treats. If you’re attending the Three Kings Parade in Marbella, it’s also a good idea to bring a camera or phone to capture the dazzling floats and lights, the event is filled with Instagram-worthy moments!

 

Lastly, dress warmly. Although Marbella and Estepona are known for their mild winters, the temperature can drop in the evenings, especially in January. Wearing layers and bringing a jacket will help you stay comfortable while you enjoy the parade.

Find more things to do in Marbella


Marbella is a great city with a lot to offer and even more stories to tell. Do you want to learn more about this amazing city? We've got you covered, from great nature spots to amazing shopping centres. Dive into its rich history, vibrant nightlife, and culinary delights that await your discovery.

bottom of page